author platform

Sometimes what we call perfectionism is just fear of rejection in disguise. We keep our work hidden because putting it out there means people can judge it.

You don't need to create content constantly to build an effective author platform. What you need is a sustainable approach that honors your energy while still connecting with readers.

The Pareto Principle states

80% of outcomes or effects come from 20% of the causes or inputs. The Pareto Principle is useful in a variety of situations, including business, economics, and quality control.

For fellow introverts, old souls, and sensitive creators feeling trapped in this cycle: there is another way. You don't have to participate in the content creation marathon if it drains your spirit. Sometimes the bravest business decision is choosing to build connection on your own terms.

If you're running a Substack publication, the custom themes help organize your content and create a visual identity for your author brand.

While working in the corporate world, it wasn’t long before I realized the “best marketing tips” were actually quite inauthentic. The slow grind of trying to weigh my personal core values with the values of the company left me off balance in my career choice. Did I really want to take part in pulling the

Have you updated your Substack About page? I didn’t know it existed either until I took a class. It’s really quite simple to update. Or maybe you knew it was there but had no idea what to put on that page. After all, not everyone is marketing-minded and that’s ok. I’ll walk you through 3

As a self-published author, one of the most powerful tools at your disposal isn't your marketing budget or your social media presence—it's your Amazon reviews.

Whether you are an author, an entrepreneur, or working in a traditional role, there will always be beliefs that hold us back and stomp out our genuine voice.

When people think of writers and authors, they don't usually think of writer collaboration. They don't envision networking, team effort, or making friends. Writing can be a fun way to find other people that are in the same genre as you--you can learn quite a bit from other authors.