It all starts with a home base where your audience can find you. Create your author platform and attract your readers with lead magnets, email sign up tips, and personal branding resources.
Once you have a platform, you need to grow your audience. Learn how to use email marketing, social media, and other tools that help build your reader base before you launch your book.
When you have built up an audience of fans, you are ready to promote your book! Learn social media strategies, advertising, and building online communities for a successful book launch.
Hi, I’m Michelle Buck, owner of Tell the Trees. I help struggling self-published authors learn how to promote their book, connect with readers, and launch themselves as a successful author. Whether you are trying to build an author platform, learn how to use social media channels, or getting ready to launch your book through networking, I’ll help you every step of the way!
Let’s talk about your online presence. I wrote about the benefits of personal branding yesterday, so I wanted to follow up with some strategies. (Here’s the post if you missed it.) It’s bizarre to think that I’ve Read more…
Personal Branding is more than just your photo. It’s not just a buzz word. The term “branding” simply means how others perceive you and your business. Personal branding isn’t necessarily the same as business branding, although it certainly helps your business.
Most of the gurus will tell you that you need social media to market your book. When I started this website, I was intent that I wanted to write more about marketing and less about Read more…