Author Platform

Personal Branding is more than just your photo.

It’s not just a buzz word.

The term “branding” simply means how others perceive you and your business. Personal branding isn’t necessarily the same as business branding, although it certainly helps your business.

Whether you are a fiction or non-fiction author, one of the most successful marketing tools you can use is a lead magnet (also referred to as a Reader Magnet or Opt-in Freebie).

Learn how to create an author about me page for your website that is both eye-catching and appeals to your potential readers.

Introduction to Building an Author Platform Online As a new author, you’ve probably thought about building your author platform online or creating an author bio. You might have questions such as: What is an author platform? Should I have a website and social media? What’s the best way to promote my books? Why does any