Author Platform

Have you updated your Substack About page? I didn’t know it existed either until I took a class. It’s really quite simple to update. Or maybe you knew it was there but had no idea what to put on that page. After all, not everyone is marketing-minded and that’s ok. I’ll walk you through 3

Whether you are an author, an entrepreneur, or working in a traditional role, there will always be beliefs that hold us back and stomp out our genuine voice.

The real success isn’t in dollar signs or books sold, but in the journey you’ve taken to get where you are now. Word by word, we find our way - not to say “I have arrived” but to say, “I came all this way.”

When people think of writers and authors, they don't usually think of writer collaboration. They don't envision networking, team effort, or making friends. Writing can be a fun way to find other people that are in the same genre as you--you can learn quite a bit from other authors.

For the last decade, I’ve worked in marketing departments promoting everything from crystal awards to welding materials and financial products. But when I started writing books, it was unfamiliar. I was not only promoting my book, but myself. Every written word might make or break my writing business. Even so, there were things that my

Personal branding and creating a brand story is a great way for others to understand who you are and what you do, as well as where you want to go. Learn how to launch your personal brand with these tips.

In this post on personal branding, I'll talk about how to amp up your personal brand so that it's showing your best self. Learn the ins and outs of branding yourself to key up engagement.

Your online presence should be reviewed quarterly. What if you come across something that can’t be removed or is taking too long to refresh? Or what if someone doing shady stuff shows up on page 1 of Google and has the same name as you? In that case, you will want to make the good content rise to the top and push those results down.

Personal Branding is more than just your photo.

It’s not just a buzz word.

The term “branding” simply means how others perceive you and your business. Personal branding isn’t necessarily the same as business branding, although it certainly helps your business.

Whether you are a fiction or non-fiction author, one of the most successful marketing tools you can use is a lead magnet (also referred to as a Reader Magnet or Opt-in Freebie).