Accessibility isn’t just nice to have; in fact, it’s now more important than ever. In 2025, over 1.3 billion people worldwide live with some form of disability, and many use e-readers or screen readers to access digital content. Yet most self-published authors continue to create ebooks that unintentionally exclude these readers. Microsoft Word, a tool
After my post about the European Accessibility Act, I got some fantastic questions from you that made me realize we need to have a more practical conversation especially regarding digital products. My original post focused on what’s been published — either written by lawyers for lawyers or aimed at big publishers with compliance departments. But what
One of the most often missed topics when it comes to writing and your office workspace is productivity. As a writer, you are focused on drafting, editing, book covers, ARC Reviews, and other important self-publishing topics, we forget that there are more efficient ways to do things. In your office or writing space, you might
The biggest threat for authors on Substack isn't competition or algorithm changes. It's something far more basic: the platform itself. Let's learn more.
As authors, we put our hearts on the page and then send our work out into the world, hoping it resonates with readers. But let’s be real—not everyone is going to love what we create, and some people are going to be downright nasty about it. If you’ve ever published a book, shared your writing
Are you considering an Amazon KDP alternative? Maybe you're tired of the rules, found yourself in trouble, or simply dislike the way Amazon has been doing things. Or maybe you like Amazon, but don't want to tie yourself down to one platform—you want to try something new to see if you can reach a new set of readers.
The Pareto Principle states
80% of outcomes or effects come from 20% of the causes or inputs. The Pareto Principle is useful in a variety of situations, including business, economics, and quality control.
I recently had the pleasure of being interviewed by Nancy Bush, a talented email copywriter who specializes in improving email deliverability and helping her clients with effective email marketing strategies. Nancy is certified as an Email List Manager by Troy Ericson and is also certified through Write Your Way to Freedom, a comprehensive copywriting program.
If you're running a Substack publication, the custom themes help organize your content and create a visual identity for your author brand.
While working in the corporate world, it wasn’t long before I realized the “best marketing tips” were actually quite inauthentic. The slow grind of trying to weigh my personal core values with the values of the company left me off balance in my career choice. Did I really want to take part in pulling the
©2025 • Tell the Trees • Michelle Buck