Michelle Buck

Recently, the “author swap” topic hit my doorstep and had me in research mode. Even though I’ve published three books so far, I still don’t know everything. I’ll be the first to admit, I’m on a journey and I’m not an expert. This post will address the rabbit trail of author swaps so we can

An ISBN is basically your book's social security number in the publishing world. Here's a look at the paid vs free options for your self-published book.

For fellow introverts, old souls, and sensitive creators feeling trapped in this cycle: there is another way. You don't have to participate in the content creation marathon if it drains your spirit. Sometimes the bravest business decision is choosing to build connection on your own terms.

If you're running a Substack publication, the custom themes help organize your content and create a visual identity for your author brand.

While working in the corporate world, it wasn’t long before I realized the “best marketing tips” were actually quite inauthentic. The slow grind of trying to weigh my personal core values with the values of the company left me off balance in my career choice. Did I really want to take part in pulling the

Have you updated your Substack About page? I didn’t know it existed either until I took a class. It’s really quite simple to update. Or maybe you knew it was there but had no idea what to put on that page. After all, not everyone is marketing-minded and that’s ok. I’ll walk you through 3

As a self-published author, one of the most powerful tools at your disposal isn't your marketing budget or your social media presence—it's your Amazon reviews.

Whether you are an author, an entrepreneur, or working in a traditional role, there will always be beliefs that hold us back and stomp out our genuine voice.

The real success isn’t in dollar signs or books sold, but in the journey you’ve taken to get where you are now. Word by word, we find our way - not to say “I have arrived” but to say, “I came all this way.”

If you are aiming for a professional looking book, then you should care what goes in the front matter and the back matter of your book. Amateurs will often forgo adding in a table of contents or skip their author bio page. This makes your book come off as poorly written. Readers expect certain pages to exist in your book. If you care about the quality of your book, then you’ll want to pay attention to details such as your front and back matter.