Michelle Buck

Let’s talk about your online presence. I wrote about the benefits of personal branding yesterday, so I wanted to follow up with some strategies. (Here’s the post if you missed it.) It’s bizarre to think that I’ve been blogging on and off since 2000. I have had several blogs discussing everything from Christianity to self-care to homeschooling

Personal Branding is more than just your photo.

It’s not just a buzz word.

The term “branding” simply means how others perceive you and your business. Personal branding isn’t necessarily the same as business branding, although it certainly helps your business.

Most of the gurus will tell you that you need social media to market your book. When I started this website, I was intent that I wanted to write more about marketing and less about self-publishing. After all, there is a plethora of blogs out there dedicated to educating new authors about self-publishing. My focus

It is possible to get traction for your books without spending a lot of money, however creating a book marketing plan without money means you’ll sacrifice your time to get there. Even $50 a month can help promote your book and bring it into view faster than organic efforts (non-paid). With Amazon Ads, you can

When self-publishing your books, does it make sense to use Pinterest for Business? Pinterest for Business is not a typical social media platform. Instead, it’s more like a search engine. Pinterest refers to its platform as a “visual discovery engine”. While search engines pull up website link results, Pinterest results are in the form of

Use Amazon Ads to promote and sell your self-published kindle or print books.

Beta Readers are one of those terms you might have heard before as a new author. So what are they and what do they do? When you’re writing a book, it’s easy to get so close to your own work that you might miss important details or have trouble seeing it from a reader’s perspective.

It’s important to use self-editing whenever you write a book. When you finish writing a first draft, you will continue rewriting, editing, and proofing your work. Sometimes you’ll include outside help especially the closer you get to the final draft. During the initial writing process, you can self-edit and use the checklist below to help

Tik-Tok can significantly boost the visibility of writers and authors among readers on the platform. Readers have joined the trend known as “BookTok”, not to be mistaken for BookTOC (which is the table of contents for your book). This trend has continued, resulting in bookstore tables filled with “BookTok recommendations” and video reviews growing in

Whether you are a fiction or non-fiction author, one of the most successful marketing tools you can use is a lead magnet (also referred to as a Reader Magnet or Opt-in Freebie).