book promotion

Ever wonder why some books take off with book sales while others collect digital dust? When it comes to book marketing, I’ve noticed the same problems pop up again and again. Let me walk you through a real example that perfectly illustrates what NOT to do—and more importantly, how to fix it. The Post &

Here’s a statistic that might make your stomach drop: the average book sells around 250 copies in its lifetime. Yep, you read that right. And if you don’t have an email list or a solid foundation in place, your book is likely headed straight for that unfortunate average. I’ve watched countless authors spend thousands of

Recently, the “author swap” topic hit my doorstep and had me in research mode. Even though I’ve published three books so far, I still don’t know everything. I’ll be the first to admit, I’m on a journey and I’m not an expert. This post will address the rabbit trail of author swaps so we can

An ISBN is basically your book's social security number in the publishing world. Here's a look at the paid vs free options for your self-published book.

When people think of writers and authors, they don't usually think of writer collaboration. They don't envision networking, team effort, or making friends. Writing can be a fun way to find other people that are in the same genre as you--you can learn quite a bit from other authors.

Personal Branding is more than just your photo.

It’s not just a buzz word.

The term “branding” simply means how others perceive you and your business. Personal branding isn’t necessarily the same as business branding, although it certainly helps your business.

Introduction to Building an Author Platform Online As a new author, you’ve probably thought about building your author platform online or creating an author bio. You might have questions such as: What is an author platform? Should I have a website and social media? What’s the best way to promote my books? Why does any