Social Media for Non-Fiction Authors: A Gentle Guide to Building Your Platform
Welcome to my guide for thoughtful, empathetic non-fiction authors who are tired of the one-size-fits-all approach to social media. If you’ve ever felt overwhelmed by the “shoulds” of author marketing or worried that building your platform means losing your authentic voice, you’re in the right place.
This guide isn’t about being everywhere or doing everything. Instead, it’s about finding the sweet spot where your natural way of communicating meets your readers’ needs. I call this “passive visibility” – creating an author platform that feels good to maintain, builds genuine connections, and continues working for you long after you’ve posted. Whether you’re a wellness coach, creative entrepreneur, or wisdom-sharer using books to grow your business, these strategies will help you connect with readers without burning out or selling out.
You don't need to create content constantly to build an effective author platform. What you need is a sustainable approach that honors your energy while still connecting with readers.
When choosing social media platforms to use, you don't have to be on all of them. In this article, we'll explore each platform and if it suits your brand.
This Social Media Book Marketing guide is for thoughtful, empathetic non-fiction authors – especially those of you who are coaches, healers, and creatives.