Authentic Book – Personal Branding Without the ICK
Feel like you need to put on an act to succeed in business? Not anymore. In “Authentic: Stand Out Without Selling Out,” you’ll learn how to grow your coaching, creative, or freelance business by being yourself—not by following cookie-cutter formulas. Get clear steps to share your message, design your brand, and connect with the people who need what only you can offer. No fake personas required.
Here’s a sneak peak – chapter by chapter!
Build Your Foundation (Chapter 1)
Explore what personal branding really means (hint: it’s not about becoming an highly paid influencer), why authenticity is your greatest advantage, and how to identify your unique value. You’ll learn to build on your natural strengths instead of trying to copy someone else’s success formula.
Understand Your Audience (Chapter 2)
Understand the people you want to serve. Put away your ideas about customer avatars and reader demographics and grasp the deeper needs and challenges that your audience faces to create genuine connection.
Create Your Core Message (Chapter 3)
Your core message is how you stand out in a noisy online world. Craft your unique brand voice, develop your story, and articulate your expertise in a way that resonates with your audience while staying true to who you are. You’ll learn how to communicate your value without feeling inauthentic.
Design Your Visual Brand (Chapter 4)
Discover simple, practical ways to create a visual identity that reflects your true personality. You’ll learn how to make design choices that feel authentic to you and professional to your audience.
Manage Your Online Presence (Chapter 5)
The internet is vast, but you don’t need to be everywhere. Choose the platforms and content types that work best for you and your audience. You’ll learn how to maintain a consistent presence without burning out or losing your authenticity.
Build Your Community (Chapter 6)
True personal branding isn’t about follower counts—it’s about building real relationships. Learn how to encourage genuine connections, collaborate with others, and build a supportive community around your brand. You’ll discover how networking can be natural and enjoyable rather than forced and uncomfortable.
Discover Your Legacy (Chapter 7)
Create an impact that lasts beyond social sharing. You’ll learn how to build a brand that can grow and evolve with you, ensuring your presence and participation remains authentic even as you change and improve.
Also be sure to sign up for my email list for a bonus companion guide! Details in the book.